That doesn't even get into the marketing effect ... he said he would do. The Deion era at Colorado is already a success. Now, the real fun starts. Sanders was never shy that he coached because ...

Deion Sanders ... all the marketing nuances, his ability to work with the media," Smith said. "There's a reason why he does that. What he's doing now is no surprise." Sanders gained fame as ...

Thirty-five years ago, new Atlanta Falcon Deion Sanders ... Steve Young says Sanders pulled him aside on his first day with the team. “I want you to know that the marketing stuff is one of ...

The pep talk Deion Sanders gave his players ... As the men talked over lunch, Sanders explained that his flamboyant persona was a marketing vehicle. The real Sanders does not smoke or drink.

"Deion Sanders is opening doors," he said. "He did it in football. He did a great job. That's the GOAT, I salute him. What he was able to do, if I can do that in New Orleans, in the basketball ...