Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks wants to hand customers their coffee within four minutes of them ordering, believing speedy handoffs will help bring back customers.
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
Starbucks has made some recent menu changes. For one, the new CEO, Brian Niccol, removed the olive oil coffees from the menu.
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“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...
New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...
The new Starbucks chairman and CEO Brian Niccol hopes a shot of nostalgia and a sharpie will help the coffee giant break out ...
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