Facebook owner Meta Platforms has launched a stand-alone artificial-intelligence app, becoming the latest technology giant to enter a field already facing intense competition.

The artificial intelligence tool uses the fourth iteration of Meta’s Llama model, which Meta has touted as being more cost-efficient than competitors like ChatGPT and Gemini.

Meta is making its move in artificial intelligence with a new standalone app that blends AI with the familiar feel of social media in the company's bid to compete with OpenAI's ChatGPT. The app uses Meta's Llama 4 AI system and includes a "discover" feed allowing users to get a look into how others are interacting with artificial intelligence,