NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice ...

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In ...

It’s happening right now to beloved sportscaster Jim Fagan. Fagan died in 2017, but NBC is planning to give him his job back ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

NBC has announced that it will use the voice of legendary announcer Jim Fagan for its upcoming NBA coverage, with the late ...

NBC has divided fans with its announcement that it would be using the late Jim Fagan's voice for promotional materials, as ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

Fagan’s Voice was Synonymous with NBC Sports’ NBA Coverage from 1990-2002, Narrating Show Opens and Promotional Spots for ...

NBC is bringing in a legend from the '90s when it comes to its upcoming NBA coverage. The brand will be using the ...