Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of global brands and aims to provide deeper insights into the effectiveness of marketing campaigns across various channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.