How a Chinese company beat Starbucks, McDonald’s to become world’s largest fast-food chain
Mixue Ice Cream and Tea is now the world’s largest fast food chain, closing last year with 45,000 stores across China and 11 other countries, more than doubling its locations in just three years. A key driver of its success is affordability,
Think McDonald’s and Starbucks are the world’s biggest food and beverage chains in terms of locations? Think again. Mixue Ice ...
1don MSN
The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue Group, China's largest fresh-drinks chain, has launched Hong Kong's hottest initial public offering (IPO) on the ...
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
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