In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

As the capabilities of digital humans continue to advance, more companies are using them as digital brand ambassadors, or influencers, to enhance marketing campaigns and streamline business operations ...

Yet the same forces that make this feasible have also complicated the marketplace for brands and their prospective ambassadors. Fanbases might ... the liberalisation of rules which placed limits on ...