With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...