The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
pharmaphorum2d
Developing emotional pharmaceutical brand communications – does it work, why does it work and how do we do it?
Emotional marketing is insight driven, with key customer insights being captured in the brand positioning statement. So the more emotive your statement, the more emotive your brand messaging will be.