What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Your standout trait is your personal brand’s signature move. It’s the thing people remember you for, whether it’s your knack ...

You don’t need to sell out to get known online. Building your LinkedIn brand shouldn't change who you are. Show up as yourself and let people get to know you. Here's how.

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Authenticity, clarity and consistency – personal branding expert Amelia Sordell shares how to craft a personal brand that not only grows your influence but delivers real business results ...

The coolest part about branding is any business can do it, whether you're a one-person show operating from your kitchen table, or a business that's been operating for years and wants to reinvent ...

Below, six leaders from Fast Company Executive Board each offer their tips to help creatives and their companies develop or participate in business ecosystems that can add value to their products ...

Clark, the instructor at the Fuqua School of Business, explained that career aspirations are met through networking, one of her top tips for honing your brand. “Your network is really important ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Learn more Facebook business pages are free to both create and use. They can be a powerful tool to help you reach a new audience, gain popularity, and grow your brand. It's easy to create a ...