Companies refining their ambassador strategies could benefit by prioritizing connections that resonate with their audience.

Customer loyalty requires companies to maintain low prices and offer regular discounts. Brand ambassadors are professional marketers that companies hire to serve as spokespersons for their products.

The purpose of digital brand ambassadors is to ensure they are as close to a real person as possible—not just a chatbot. So, your digital human needs to engage and relate with your user. People want ...