With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.