Changing consumer behaviour takes a long time. Particularly, changing the investing behaviour of common people. The 'Mutual Funds Sahi Hai' campaign demonstrated it is possible to make common people ...

MUMBAI- As millions gather for spiritual renewal at Maha Kumbh 2025, another powerful message is flowing alongside the sacred rivers' financial literacy. The Association of Mutual Funds in India (AMFI ...

India's mutual fund industry is seeing a significant rise in investments, with its Assets Under Management (AUM) reaching Rs ...

Aashish Somaiyaa, CEO, WhiteOak Capital AMC, said the ‘Mutual Fund Sahi Hai’ is a household adage in today’s world with both investors and MF distributors are meritocratic. The recent market ...

The 'Mutual Funds Sahi Hai campaign' has helped build investor confidence which is indicated by the growing appreciation for mutual funds as a preferred investment avenue," Chalasani said.

According to the PIL, the “mutual funds sahi hai” campaign and other similar advertisements “were entirely designed to benefit its member organisations, with no concern whatsoever ...

AMFI wanted to change this mindset. Thus, the objective was to offer mutual funds as an alternative and prudent investment product to the Indian investor. We’re long-term subscribers to WARC and it’s ...