Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix series "Power Moves with Shaquille O'Neal." ...

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq.

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget constraints.

Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Iverson’s signature shoes, The Question and The Answer, were some of the top sellers in the industry. He signed a lifetime endorsement and marketing contract with Reebok in 2001.

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq.

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson's signature shoes, The Question and The Answer, were some of the top sellers ...