Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.

Shop the best early Amazon Prime Day 2025 deals before July 8. Save up to 73% on limited-time offers on Dell laptops, Amazon devices, Samsonite luggage.