Chipotle Mexican Grill is launching a hiring campaign to ensure its more than 3,700 restaurants are fully staffed for what it calls its “burrito season”, which runs from March to May. To improve hiring efficiency,

Chipotle Mexican Grill is seeking to hire more workers ahead of “burrito season” – and it is embracing artificial intelligence (AI) tools to help streamline the process. The company announced the hiring initiative on Wednesday, setting its sights on bringing on board 20,000 more workers for the arrival of its “busiest time of year.”

Chipotle Mexican Grill will hire 20,000 additional employees for the period of March to May as the company gears up to cater to a surge in demand for its so-called "burrito season" during spring.

Chipotle ( NYSE: CMG) is prepping for burrito season by launching a new hiring campaign. The goal is to hire 20,000 additional employees for the busy period. The fast-casual chain is also rolling out new employee benefits and running TV ads showcasing its real team members to help attract talent for the additional job openings.

As spring approaches, people's thoughts will turn toward green grass, sunny days, the start of baseball, and, according to the fast-food chain, a hankering for burritos that will require its restaurants to boost staffing levels.