De Sarno’s appointment was “a key ingredient in management’s strategy to push Gucci towards a more mainstream position. His departure suggests that consumers have not bought in to this ‘timeless Gucci’ theme, despite management’s lowered expectations for 4Q24.”

L ess than three weeks from now, Gucci creative director Sabato De Sarno was set to make a splash at Milan Fashion Week with his biggest runway show yet. The co-ed production was