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At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

VML U.K.’s lighthearted campaign comes amid rising costs for home repairs.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.

Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace ...

Flau’jae Johnson spoke about her MassMutual partnership and more in a Q&A with Ad Age.

B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.

List & Creativity Awards Gala.