Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...

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This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? To find out, SEMRush and the Content Marketing Institute ...

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Maybe one day I'll regret saying this as I'm begging John Connor to let me in one of his bunkers to escape the machines, but here goes: Marketers, there is no real AI, let alone an inherent threat ...

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Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...