You don’t need to sell out to get known online. Building your LinkedIn brand shouldn't change who you are. Show up as yourself and let people get to know you. Here's how.

The curious minds at Aperture question the stability of self-identity and what it truly means to know who you are.

You can hire new technical wizards, demand more documentation, launch a new app, even, hell, replace an entire leadership team, and the old code will persist. “It's almost a betrayal.

• You rehearse with the goal of making your message flow naturally, not of being perfect. Choose empowering words, and you can step on stage with confidence, clarity and presence.