Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...