The Taco Bell owner can accrue data and leverage the chain’s app, linking sources of intel together and enhancing them with ...

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals ...

Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.

Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its ...

The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during ...

BRIGADE’s recent rebrand of ConvenientMD, New England’s largest urgent care provider, showcases the power of a disruptive, ...

The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily ...