As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

INVNT®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.

Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...