The approach is an expansion of the company's Advantage+ campaign tools, which guide ad delivery by automating key elements.

The development aims to bolster brand confidence in ad placements on Snapchat by ensuring ads are not shown alongside objectionable content.

Brands show you advertisements based on your algorithms. Now, imagine them showing you ads based on your emotions. In this article, we explore the rise of Emotion AI, its potential in industries like ...

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.

Partho Ghose highlights the importance of transitioning the OOH advertising industry towards sustainability, discussing the shift to eco-friendly materials and more.

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

This Navratri, Badshah Masala celebrated the festival's vibrant colours through an Instagram contest and influencer ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

By collaborating with 15,000 influencers across various tiers, Myntra FWD's campaign garnered over 60 million views. Here's a ...

As part of its World Heart Day celebrations, Aditya Birla Health Insurance (ABHI) has unveiled #LetsFaceIt, a month-long ...

Shrinking is evolving into more than what it initially appeared to offer. The show features lessons on vulnerability and ...

Jithin Sethumadhavan, Vice President of Strategy & New Initiatives at Qoruz, shares key strategies for brands aiming to make ...