Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.

NEW YORK—After teasing it in September 2023 and reportedly suffering delays, Amazon today announced that its more capable and conversational version of Alexa will start rolling out to US Prime members for free in the next few weeks.

Amazon's new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will roll out in early access next month.

With Alexa+, Amazon is making a play for the consumer agent space. It has a shot at succeeding — if all goes according to plan, that is.

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,

Amazon unveiled a generative AI-infused Alexa that it says will have more personality and be able to check a user’s tone and even plan romantic dates.