NEW YORK—After teasing it in September 2023 and reportedly suffering delays, Amazon today announced that its more capable and conversational version of Alexa will start rolling out to US Prime members for free in the next few weeks.

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,