As the Eagles continue their pursuit of excellence during the 2025 NFL Playoffs, star wide receiver A.J. Brown continues to work on his inner excellence. Brown's decision to read Jim Murphy's "Inner Excellence" during Philadelphia's wild-card round has dominated news cycles ahead of the divisional round.

PHILADELPHIA — Eagles wide receiver A.J. Brown could start a book club with his teammates. Brown, who received a lot of attention (good and bad) for reading on the sidelines during the Eagles’ home playoff victory over the Green Bay Packers on Sunday, reads “Inner Excellence” by Jim Murphy during games to help him stay engaged.

It was the night before the ’25 spring semester, and down on the sidelines of a Wild Card game for the National Football League, Philadelphia Eagles wide

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Philadelphia Eagles star wide receiver AJ Brown is going viral for the second time in as many weeks, this time over his peculiar choice of ride on the way to a Divisional Round playoff game. #ajbrown is going viral for pulling up to the game in a $30k Honda while having $100M contract with the #eagles #jalalalkali pic.twitter.com/6eILZZjrdf

NFL purists say he should not have been doing that. Here are some other things he could be doing, although "watch the game" is not on this list.

The shot of Brown reading his book went viral, especially as Brown was seen picking up the book in a game where he had just one reception for 10 yards. Brown was asked after the game if he was "frustrated" when he started reading, prompting him to call out the notion that he is regularly displeased during games.

The star Philadelphia wideout was seen reading on the sideline during the team’s wild-card win over the Packers.

A.J. Brown is a household name and one of the premier wide receivers in the NFL. Since joining the Philadelphia Eagles, Brown has continued to put up monster numbers and help the team contend. While Brown is clearly an elite receiver,

Believe it or not, it has been just a week since NFL cameras caught Philadelphia Eagles wide receiver A.J. Brown reading motivational book "Inner Excellence" on the sidelines vs. the Green Bay Packers.

Philadelphia Eagles head coach Nick Sirianni pushed back on the criticism toward A.J. Brown after the wide receiver was reading a book during a playoff game.