Philadelphia Eagles wide receiver A.J. Brown has helped turn a book into the hottest seller on Amazon, writes Dan Gelston for AP News. During the Eagles’

Philadelphia Eagles star A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy overnight to the hottest seller on Amazon.

Receiver A.J. Brown of the Philadelphia Eagles was spotting reading a self-help book on the sideline Sunday during his team’s NFL playoff victory over Green Bay. The internet was amused, and the book,

After the wide receiver was seen reading "Inner Excellence" on the sideline, the book hit No. 1 overnight on Amazon and got some funny reviews from Eagles fans.

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

Philadelphia Eagles star wide receiver A.J. Brown was caught in his Zen. He was spotted on camera reading "Inner Excellence" by Jim Murphy in the fourth quarter of the 22-10 wild-card playoff victory over the Green Bay Packers,

As of the very second I sit here writing this, “Inner Excellence”, the book AJ Brown was reading on the sidelines, is sitting atop Amazon’s Best Sellers list, proving that a heck of a lot of people went out and bought it in hopes of gleaning something so valuable it’s worth reading in the middle of one of the biggest moments of Brown’s life.

Eagles wide receiver A.J. Brown ignited a public kerfuffle Sunday when he was spotted reading a book — "Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life," by Jim Murphy — to inspire himself during the team’s wild-card victory over the Green Bay Packers.

A.J. Brown has no time for criticism of his reading habits. The Philadelphia Eagles wide receiver went viral for reading a book on the sidelines during his team's 22–10 wild card round win over the Green Bay Packers on Sunday.