Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence. The effort carries significant weight at Amazon,

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

In rearchitecting the upgraded Alexa voice assistant, Amazon turned to model mixing to bring agentic capabilities to devices.