Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

Brand USA launches inaugural 'Ambassador Panel' for retail agents in AU/NZ, a first-of-its-kind program for the organisation ...

The Grammy-nominated singer tells ESSENCE all about her partnership with the brand, haircare routine, and making time for ...

Great B2B software gets you out from under piles of paperwork and back in front of your customers. This deal might be just ...

Boston Celtics guard Jrue Holiday and Rhone CEO Nate Checketts share what they're looking to achieve with their newly formed partnership.

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Ghanaian political parties are increasingly leveraging prophecies and religious endorsements as a key component of their branding strategies, according to Dr. Samuel Kusi, Assistant Professor of ...

FC Bayern Women have entered into a new partnership with Balchem, a global leader in specialty nutrition and health ingredients. The partnership is set to run for several years and will focus ...

A solo cruiser with Carnival Cruise Line reveals a challenge of eating at the Lido buffet on busy cruise ships.

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...