Pant joins an elite group of adidas athletes that also includes international superstars Jude Bellingham and Noah Lyles, as ...

Khalsa E-Vehicles, manufacturer of commercial electric vehicles, has roped in actor and comedian Kiku Sharda as its brand ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

The online business world continues to change, with new technologies creating fresh opportunities for entrepreneurs to ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Qatar Airways is creating influencer-style content featuring its AI ambassador, Sama, on an Instagram account the airline ...

In a rare interview, the Apple-owned headphone maker’s global marketing boss, Chris Thorne, reveals to The Drum a powerful ad ...

OLLY, the leading wellness brand known for innovative benefit-forward supplements, announces supermodel and entrepreneur Ashley Graham as its celebrit ...

A group of spirited individuals have become ambassadors of a local charity, Camphill MK. Committed to celebrating and supporting adults with learning disabilities and the charity, they have pledged to ...