With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

"It's so amazing to see that the prints I made 10 years ago are as popular today!" Children's brand beloved by A-list ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...