With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Jim Rudall, head of EMEA at Intuit Mailchimp, shares 5 marketing tips for mid-market companies from 5 inspirational marketing ...

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.