"What draws me to Longines is their understated elegance," Cavill says in a statement. The veteran actor will soon travel to the headquarters in Saint-Imier, Switzerland, for a closer look at the ...

As we celebrate Black History Month, brands like Ciao by CC remind us of the power of Black artistry, resilience, and ...

The proliferation of storytelling by and on behalf of brands can serve many purposes.  One more powerful purpose among them is the ability to communicate brand values and social impact. At the ...

Pitbull, an award-winning musician also known as Mr. Worldwide, announced on Friday afternoon that he has left the ownership group of the Trackhouse Racing team ...

US President Donald Trump will attend the Quad Summit in India later this year –– likely his first visit to the country in his second term ...

Retailers like Walmart and Target recently scaled back similar efforts focused on finding and funding more brands founded by ...

FBN Holdings Plc has announced a change in its brand name to First HoldCo Plc (FirstHoldCo). The company in a statement by its Secretary, Adewale Arogundade, said the change will be implemented across ...

The tequila market in the U.S. has seen remarkable growth in recent years, fueled by a wave of new entrants, including celebrity-backed brands. In this vibrant and competitive landscape, Loca Loka ...

Chinese car manufacturer Geely has reorganised its electric mobility brands. Subsidiary Zeekr now holds a 51 per cent ...

Boston Celtics star Jaylen Brown and Oakley will team up as part of his first ever brand partnership. Here's what they'll be releasing ...

Zeekr Group, the new entity that now houses Zhejiang Geely Holding Group Co.’s electric vehicle brand Zeekr and smart car ...

JCPenney is preparing to close multiple stores in eight different states. The company confirmed that stores will be shutting ...