A branding statement is a concise statement that neatly encapsulates who you are, what you do and what makes your business ...

Launching tomorrow (July 1), the first vignette, "Free Psychic Readings With Alexia," stars Spanish attacker Alexia Putellas ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

Emotional marketing is insight driven, with key customer insights being captured in the brand positioning statement. So the more emotive your statement, the more emotive your brand messaging will be.