“Liberation Day” has arrived. Get ready to be liberated from affordable vehicle prices.

Automakers rushed to launch deals and discuss moves to shift production to the US to avoid added costs from President Trump’s ...

Bob Slebonick, the longtime general manager and partner at Asheville Ford and Lincoln, is excited about President Trump's ...

Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the ...

"You pay what we pay," Ford's director of U.S. sales of the company offering its employee-pricing plan — a discounted rate ...

Before tariffs take full effect, Ford is pushing almost all its cars into the sale bin, offering employee pricing across the ...

Ford’s new discounts apply to all new 2024 and 2025 vehicles, except for specialty versions of the Bronco sport-utility ...

Ford Motor announced discounts across multiple models starting Thursday, leaning on its healthy inventory to offer customers ...

Ford Coupe is living a life in the spotlight. Everything about it custom. It is a sectioned and lowered restomod built to turn heads ...

Ford’s response to the Trump administration’s new 25% tariff on imported cars is lower prices. The automaker has announced that ...

The "From America, For America" campaign that offers what is known as "A Plan" pricing is expected to run through June 2.

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.