But Nvidia is showing that it's willing to be a bit more aggressive on price. On Jan. 6, the company unveiled its latest GeForce RTX 50 cards, and what took some analysts by surprise was that many of them will be priced lower than the previous RTX 40 series, despite offering significant performance upgrades.

With its AI capabilities enabled, the RTX 5090 is the fastest and best-performing graphics card in the world. Can Nvidia's competitors catch up?

Intel's Arc B580 graphics cards have been its best-reviewed to date, maintaining the aggressive pricing of the old A-series Arc cards with fewer driver bugs, fewer weird performance outliers, and fewer caveats all around.