Jose Maria Caro, director of Max Local Original Production at Warner Bros. Discovery, Spain, appeared at the Conecta Fiction ...

The streaming service is adding dynamic video previews on its home page. It’s a summer of change for Warner Bros. Discovery’s ...

Max's Director for Local Original Productions in Spain has vowed the move back to the HBO Max moniker "doesn’t change the ...

It's not the biggest week for Max's new streaming offerings, but there are some fun shows you can binge, including NBA anime ...

Coupled with the HBO Max reversion that occurred just last month, the redivision of WBD might be yet another obvious ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max back to HBO Max ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...

What's old is new again. Max is now HBO Max — reversing a polarizing rebrand that happened two years ago. Warner Bros. Discovery announced its streaming service's new-ish name at its annual ...

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

HBO Max, now rebranded as Max, had a less-than-ideal launch on Tuesday, with many subscribers reporting ongoing issues with the app. The problems may have stemmed from Max creating an entirely new ...

Call it a streaming reveal. During a virtual press event on Wednesday, Warner Bros. Discovery (WBD) announced the birth of its new streaming service, Max, combining HBO Max and Discovery+ content ...