In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

Running a small business or stepping into the world of solopreneurship often means wearing all the hats — marketer, ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

Your standout trait is your personal brand’s signature move. It’s the thing people remember you for, whether it’s your knack ...

Below, six leaders from Fast Company Executive Board each offer their tips to help creatives and their companies develop or participate in business ecosystems that can add value to their products ...

Authenticity, clarity and consistency – personal branding expert Amelia Sordell shares how to craft a personal brand that not only grows your influence but delivers real business results ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...