What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...
Impacts7d
Unlocking Smarter Budget Allocation with AI-Driven Marketing Mix Modeling
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...
Alphabet Inc. (GOOGL) Launches Meridian, Open-Source Marketing Mix Model to Optimize Budget Allocation
We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...
The Financial Express on MSN13d
Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...