With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

The Trump family's WLFI has unveiled the Macro Strategy reserve to support leading crypto projects like Bitcoin, Ethereum, ...

Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...