With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...