The new Blackwell architecture holds benefits for gamers as well as generative AI fans. There's just something about a new graphics processor architecture that gets everyone's juices flowing, either to covet it or complain. Or oddly, sometimes both. So happy CES 2025 from Nvidia!

The new GeForce RTX 5090 is the top of the line and the star of the show (so much so that it actually leaked just hours before it was officially unveiled), but Nvidia is actually launching four new 50-series GPUs at CES 2025, with the desktop models starting to ship this month and laptop versions arriving in March.

Nvidia has made some pretty bold performance claims for its new GeForce RTX 5090, but is it really twice as fast as the RTX 4090?