Rob McElhenney told Fortune he views vintage jerseys as a storytelling device, making them ripe for growth.
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I spent £20k on retro football shirts... my family thinks I'm nutsHowever, the landscape of football shirt fandom has altered significantly in recent years, with classic strips now more desirable than ever due to a new wave of obsession over retro designs.
The Adidas Originals shirt sold out quickly last autumn and forced many fans on to eBay to land the long sleeved masterpiece ...
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