The shoes became a massive success and continued until Shaq left Reebok in 1998. Then, in 2023, O’Neal officially became the President of Reebok Basketball alongside Vice President Allen Iverson .

Lakers legend Shaquille O'Neal recalls his children's lack of interest in him as a player, favoring Allen Iverson and Michael ...

WNBA superstar Angel Reese and Reebok have paired to design and release a new pair of retro-inspired basketball sneakers that pay homage to retired NBA legend Shaquille O'Neal. Reebok is selling ...

Since former brand endorsers and NBA legends Shaquille O'Neal and Allen Iverson returned to Reebok to help rebuild ... brand's first performance basketball shoe in more than a decade, the series ...

EXCLUSIVE: Shaquille O’Neal’s Jersey Legends, a division of Authentic Studios, has partnered with The Intellectual Property Corporation, a part of Sony Pictures Television, on Power Moves, a new ...

Netflix is producing a series, "Power Moves with Shaquille O'Neal" showing his and Allen Iverson efforts to help revitalize ...

Accompanied by his vice president, Allen Iverson, the series goes into the everyday struggle that Shaq and A.I. go through to revive Reebok’s basketball popularity, including picking and ...

When Shaquille O'Neal returned to Reebok in 2023, not just as a brand ambassador but as the President of Reebok Basketball, it marked a bold attempt to resurrect the iconic sneaker ...

Looking at the logo on the shoes, Shaq is wearing his signature line with Reebok. When the cameras panned to O'Neal's bare toes the rest of the crew groaned. This comes a week after Shaq ...

So you know me, I came up with Shaq hats, Shaq shoes, Shaq shirts... He embarrassed me in class. He said, ‘All I see is you put a lot of originality in this,' and gave me an F in front of everybody." ...

Power Moves offers an all-access look at O’Neal’s latest and boldest endeavor — stepping into the role of President of Reebok Basketball and leading the iconic brand’s comeback alongside ...