U.S. online spending rose nearly 9% during the 2024 holiday season, with shoppers increasingly buying products such as TVs and LEGO sets on their smartphones, data from Adobe Analytics showed on Tuesday.

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The share of consumers arriving via AI shopping assistants remains modest, however, Adobe said. Shoppers arrived at retail sites via links shared by the chatbots. “The 2024 holi

Artificial intelligence-powered chatbots helped consumers purchase and return products during the 2024 holiday season, boosting online sales in the United States by nearly 4% year-over-year, according to a report by Salesforce.

US e-commerce spending rose 9% to a record $241 billion over the holiday period, sparked by widespread discounts, according to data from Adobe.

Key Takeaways Americans searched for savings online this holiday season, according to Adobe, which said demand generally rose more significantly when price cuts were bigger.Discounts were relatively generous on electronics and apparel,

US online spending rose nearly 9% during the 2024 holiday season, with shoppers increasingly buying products such as TVs and LEGO sets on their smartphones, data from Adobe Analytics showed on Tuesday.