Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp ...

The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...