The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

Starbucks' new CEO is on a mission to turn the coffee giants fortunes around, and one of his plans is to bring back a retro ...

Amid slowing sales, new CEO Brian Niccol is steering Starbucks back to basics, reviving its “third space” community focus.

Starbucks’ new CEO, Brian Niccol, is making some changes, including cutting down on highly customized drink orders.

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

To make things easier for customers and employees, the company will add “commonsense guardrails” to customizations on its ...

US markets are under pressure today as Wall Street braces for the US presidential election. The volatility comes amid a busy ...

10,00,000 A Day For Travel: New Starbucks CEO Brian Niccol's 'Commute' From California To Seatle... Niccol recently oversaw his first earnings call and as per 'expectations', the company's ...