The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...