Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

As "TikTok refugees" flood to Chinese site RedNote, language learning app Duolingo has reported an over 200% spike in people learning Mandarin.

This weekend Duolingo expunged all its videos and photos on TikTok and Instagram and ceased putting out new content on all other channels.

Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in views.

It's still unclear why language-learning app Duolingo killed off its beloved animated green owl mascot.

As generative artificial intelligence tools continue to proliferate, pushback against the technology and its negative impacts ...

For Duolingo, social is a clear brand play – meeting users where they are, especially if they happen to be procrastinating on TikTok when they should be brushing up on their French.

Duolingo's growth in paid users and ARPU shows promise, but valuation concerns and competitive risks remain. Learn more about ...

Language learning app called Duolingo announced that their beloved mascot named Duo died and the post is going viral all over social media.

Duolingo has seen a surge in U.S. Mandarin learners as TikTok users explore Chinese social app RedNote amid a looming ban.

Partner Content Let Them Find You: How Brands Are Creating for Discoverability on TikTok TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making ...

After building a huge following, Duolingo now faces a social media problem it can’t cute-post its way out of. In any language, silence sounds just about the same. It carries a thunderous kick ...