Stock of the Day: ELF tumbles 25% as TikTok uncertainty weighs on beauty chatter
ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...
Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts
Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...
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Why e.l.f. Beauty (ELF) Shares Are Sliding Today
What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 27.4% in the pre-market session after the company ...
Why e.l.f. Beauty Stock Was Crushed Today
Shares of cosmetics company e.l.f. Beauty ( ELF -19.25%) were crushed on Friday after the company reported financial results for its third quarter of 2025. As of 2:30 p.m. ET today, e.l.f. Beauty ...
Elf Beauty shares crater; company in part blames TikTok, LA fires
Elf Beauty's shares tumbled over 20% Friday after the cosmetics company cut its annual net sales and profit forecasts, citing ...
Inside e.l.f. Beauty’s Super Bowl campaign—why it’s opting for social and streaming over a Big Game ad
After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and ...
ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...